Program at the
INHORGENTA MUNICH
Friday Program – Experience Craft in Motion
Location: MasterCraft Live Area B2.213
Exhibition opens: 09:00
Throughout the entire day, visitors experience real craftsmanship live – engraving, tool making, stone setting and sculptural techniques performed by internationally recognized masters.
All Day – Continuous Live Craft
From the moment the exhibition opens, craftsmanship is in motion.
Aleksey – Live Hobo Coin Engraving
Continuous transformation of a coin into a sculptural portrait
Live progress visible throughout the day
Including the engraving of a portrait of Jura
Willi (Xenia’s Team) – Live Stone Setting
Continuous stone setting demonstrations
Technical preparation and professional techniques
Highlight moments announced during the day
These ongoing demonstrations create a constant visual anchor and allow visitors to step in at any time.
Structured Demonstration Highlights – Friday
10:00 – 10:30
Press Conference
Official press moment introducing the vision and masters of MasterCraft Live.
10:30 – 12:00
Central Focus: Andrew Ashcroft
10:30 – 11:15
Tool Making Mastery
Crafting micro chasing tools from old burrs
Making professional gravers from repurposed materials
Insight into precision tool preparation
11:15 – 12:00
Sculpted Engraving – The Rose (Part I)
Layout process
Bulk material removal
Foundation of sculptural engraving
Visitors witness the artistic and technical beginning of a sculpted engraving piece.
14:00 – 14:30
Daily Master Highlight – Jura
A daily technical ritual moment.
Professional graver making
Demonstration of a new sharpening system
Insights into precision preparation and control
This slot anchors the technical mastery of the day.
14:30 – 15:15
Andrew – Sculpted Engraving Deep Dive
The Rose – Part II
Chasing techniques
Fine engraving details
Sculptural depth and refinement
Experience how form evolves into living detail.
15:15 – 16:00
Xenia & Willi – Professional Stone Setting Focus
Structured stone setting demonstration
Controlled technical workflow
Explanation of professional standards
Open Q&A for industry professionals
This session is designed especially for jewelers seeking deeper technical insight.
17:00 – 17:30
Advanced Engraving Highlight – Andrew
Tree of Life or Dragon (Layout Focus)
Composition and artistic structure
Advanced sculptural planning
17:30 – 18:00
Open Expert Exchange
All masters available for:
Professional dialogue
Technical questionsIndustry exchange
Media conversations
A unique opportunity for direct access to master artisans.
Throughout the Day
Francisco – Master Engraver Presence
Circulating expert insights
High-level engraving discussions
Optional short introduction to Tantal engraving
Strategic industry exchange
FAQ
1. What can visitors expect from the Mastercraft Live program?
Visitors can experience a curated series of guided highlights, live demonstrations, and expert talks presented by internationally recognized master artisans and technical partners. The program offers direct insight into engraving, stone setting, tool development, and contemporary craftsmanship at the highest level. Rather than focusing solely on finished products, Mastercraft Live makes the creative process visible and understandable.
2. Are the sessions demonstrations or lectures?
The program combines both formats. Guided highlights take place directly at the bench, where artisans demonstrate techniques and explain their working methods in real time. In addition, moderated talks and panel discussions address broader themes such as transparency, education, innovation, and the future of craftsmanship.
3. Who is the program designed for?
Mastercraft Live addresses both professionals and interested visitors. Retailers, industry representatives, educators, students, and craft enthusiasts will find valuable insights into processes, tools, and the philosophy behind exceptional craftsmanship. The program bridges B2B and B2C perspectives within one integrated concept.
4. What topics are covered during the event?
The program explores themes such as narrative hand engraving, high-precision stone setting, the role of engineering in craftsmanship, knowledge transfer in education, authenticity in communication, and the long-term relevance of mastery in an industrialized world. Each session reflects Mastercraft’s core values of precision, transparency, and responsibility.
5. Is there a fixed schedule for the sessions?
Yes. Mastercraft Live features multiple guided highlights and expert talks each day, structured across the duration of the event. A detailed and updated schedule is available on the website and at the stand during the event.